“What’s a bigger mystery box than a movie theater? You go to the theater, you’re just so excited to see anything – the moment the lights go down is often the best part.” ~J.J. Abrams
With over 51,000 COVID cases currently in the U.S., indoor movie theaters have been vacant and temporarily closed to the public.
Starting August 20th, the AMC theater chain will have a one-day promotion: 15-cent movie tickets.
That’s right, a whopping 15-cents for the price of admission. The promotion was inspired by the founding of AMC theaters, which started in 1920 when the Dubinsky Brothers established a single movie screen in Kansas City, Mo.
Movies in 2020 for 1920 prices.
“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” Adam Aron, CEO and President of AMC Theatres, said in a statement.
The company also plans on bringing $5 movie ticket prices back for older pre-leased films: Black Panther, Ghostbusters, Grease, and StarWars:Empire Strikes Back.
The real question is, will this be enough to lure audiences back to movie theaters?
Everyone loves a good bargain, and paying 15 cents for a movie ticket is one heck of a deal. However, I need to ask myself,” At what price is my health worth?”
There’s so many questions that have not been addressed by the company. For example: “Will seats be spaced 6 feet apart?”, “Are masks required for entry?”, “Will they be sanitizing the seats after each showing?”, “How is the concession stand operating?”, “Can customers bring their own food?”, “What is the maximum capacity for each auditorium?”, and “Will workers be required to be tested?”
If AMC layed out specific health and safety measures during their re-opening of their theaters, then I would feel much safer returning to a large movie theater with a collective audience.
Are you ready to return to an indoor movie theater with bargain prices, or are you apprehensive about sitting in a large theater with complete strangers?